Which essences are
In the company, we are continuously developing new essences. Our
goal is to produce essences which, on one hand serve a
specific purpose and on the other hand enables the place its
recognition. The smell is one of the main activators of special
brain receptors, which identify experience based on this
For example, if we enter an extremely attractive place where
they are playing beautiful music, but we don’t like the smell in
the room, we can immediately refuse to accept the room, we don’t
open up to it.
On the other hand, the place can be entirely “ordinary”, but if
it is enriched by a pleasant smell, it can immediately become
homelike and it relaxes us.
It is important to know that the smell has immediate effect,
which is sometimes even more important than the sense of sound
and sight. (This perception is derived from general research and
it differs between people.)
Or, let’s look at an opposite example. We meet an extremely
attractive person of the opposite sex, but this person gives out
a disturbing and unpleasant odor (such as bad breath or stench
of perspiration). Even though this person is very pleasant to
look at, the smell can turn us away completely.
It is interesting that it can be quite opposite with the visual
experience: even though we don’t like something at the first
glance, we can accept it later. Example: we see a new car model,
which we find “ugly”, but after a while we accept it and even
grow fond of it.
Thus, the smell represents a momentary bridge to immediate
acceptance / rejection of a subject: person, space or even an
object. For example, many children’s toys are artificially
refined with a carefully selected scent, since the natural smell
of – for example industrial plastic or rubber – can turn the
child away from the toy.
It is therefore particularly important that the essences are
pleasant and un-aggressive, since over intensive smells can be
just as disturbing.
All this knowledge – and much more – is in our company included
in the production of essences.
At the moment, 100 % natural essences are available - you can
find the list on the page essences. If you are interested in a
specific effect of individual essences, please turn to us and we
demonstrate various essences for you.